Senior Product Marketing Manager
HV Capital is a European venture capital firm that provides capital and support to bold founders across multiple stages and industries. With 26 years of experience, they have backed companies across AI & Enterprise Software, Deep Tech, Resilience & Defence, FinTech, and Consumer sectors.
About HV Capital
HV Capital is a venture capital firm with 26 years of experience investing in European innovation across multiple industries and business cycles. The firm backs founders from early stage through growth, spanning multiple fund generations, with a portfolio that includes companies in AI & Enterprise Software, Deep Tech, Resilience & Defence, FinTech, and Consumer sectors. Notable portfolio companies include NEURA Robotics, Zalando, n8n, Isar Aerospace, Quantum Systems, ARX, and Scalable Capital, with several portfolio companies having reached IPO. HV Capital has approximately €2.89 billion in assets under management and works with founders across multiple disciplines and team perspectives.
Skills
About the Role
You will own the go-to-market strategy for Upvest's product launches across Europe and the UK. You'll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase the product in interactive and accessible ways. You'll work closely with Product, Sales, and Launch teams to drive growth, deliver high-impact campaigns, and build thought leadership, directly influencing how enterprise clients, fintechs, and the wider market perceive Upvest.
Requirements
- 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure
- Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs
- Experience driving GTM strategies for product launches at scale-ups
- Strong collaboration skills with Product, Sales, and Marketing stakeholders
- Background in finance or investments
- Outcome-focused mindset: comfortable setting KPIs and measuring impact
- Hands-on ownership combined with strategic thinking
- Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike
Responsibilities
- Own Upvest's product messaging and positioning to make complex product features clear, compelling, and client-focused
- Own go-to-market comms plans for new product launches
- Create impactful product marketing materials to support growth across different ICP segments
- Drive product thought leadership initiatives and build Upvest's product community through events
- Translate market and client insights into actionable input for Product and Growth teams
Benefits
- €20,000 per year to spend on AI tools
- 30 days of annual leave
- Sports benefits
- Confidential professional coaching
- Flexibility to work remotely abroad for up to 183 days a year
- One-month fully paid sabbatical after every 4 years of working at Upvest
- Personal development budget
- Flexible work environment across hubs in Berlin, London or Tallinn
- Employee equity program
- Company-wide events, dinners, offsites and Holiday party