Senior Enterprise Product Marketing Manager
Base is an Ethereum L2 incubated by Coinbase that provides infrastructure for global finance, including trading, stablecoin payments, and AI agent applications.
Maintainer signals as of 8/10/2026
About Base
Base is an Ethereum Layer 2 network built on the OP Stack and incubated by Coinbase, designed to serve as the foundation for global onchain finance. The network provides sub-second, sub-cent transactions supporting trading markets, stablecoin payments, and AI agent infrastructure. Ecosystem products include Basenames for on-chain identity, a native bridge to Ethereum, and Base App for consumer-facing finance. Base has no native token and commits sequencer revenue to Optimism's Retroactive Public Goods Funding.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own enterprise and B2B product marketing for financial-market use cases. You will define positioning, messaging, segmentation, and launch strategies; create case studies and sales-enablement materials; lead cross-functional launches; and use performance metrics and market intelligence to optimize adoption and pipeline influence. You will also help shape the enterprise marketing function and mentor junior product marketers.
Requirements
- 6+ years of product marketing or go-to-market experience with demonstrated B2B or enterprise outcomes.
- Experience owning end-to-end go-to-market strategies and launches for technical financial products with measurable adoption or revenue results.
- Fluency in onchain trading, lending, and tokenization, with ability to partner with Product and Engineering on roadmap decisions.
- Cross-functional leadership experience in 0-to-1 environments.
- Experience marketing to financial institutions in regulated environments or building and scaling a sales-enablement engine for a business-development-led motion.
- Responsible use of generative AI with human oversight to improve workflow efficiency, cost, and quality.
Responsibilities
- Own the enterprise go-to-market roadmap for financial markets, including positioning, messaging, segmentation, and launch strategy.
- Build case studies, sales-enablement collateral, solution briefs, and flagship video content for priority customer profiles.
- Lead cross-functional launches and translate complex regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto and represent enterprise customer needs in product roadmap decisions.
- Define, report, and optimize pipeline influence, partner amplification, launch performance, and adoption metrics.
- Shape the enterprise marketing working model and mentor junior product marketers.
Benefits
- Equity eligibility
- Bonus eligibility
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)