Senior Director of Product Marketing
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define ideal customer profiles, personas, product positioning, and messaging. You will lead go-to-market strategy and execution for launches, translate technical capabilities into market-ready narratives, and create supporting assets. You will equip sales with enablement materials, engage customers and industry audiences, manage analyst relations, conduct market research, and build the product marketing function.
Requirements
- 8+ years of product marketing experience in B2B cybersecurity technology
- Experience in threat intelligence, vulnerability management, attack surface management, CTEM, or EDR/XDR
- People leadership experience or readiness to hire and manage within the first year
- Technical fluency in cybersecurity, vulnerability data, and exploit intelligence
- Experience developing ideal customer profiles, personas, positioning, and messaging
- Experience leading product launches from go-to-market strategy through execution
- Sales enablement experience
- Written, verbal, and presentation skills
Responsibilities
- Define and refine ideal customer profiles and buyer personas
- Own product positioning and messaging frameworks
- Lead go-to-market strategy and execution for product and feature launches
- Equip sales with training, battlecards, and field-facing content
- Capture customer proof points and represent the product story at industry events and analyst conversations
- Manage the analyst relations program
- Conduct competitive analysis and market research
- Build and develop the product marketing function
Benefits
- Unlimited PTO
- 401k plan with company match
- Comprehensive healthcare coverage
- Paid parental leave
- Remote work flexibility
- Cell phone and internet expense reimbursement
- Professional development, coaching, and learning resources