Senior CRM Manager Automations
LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.
About LemFi
LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.
Skills
About the Role
You will own and build automated lifecycle journeys across onboarding, retention, reactivation, referral, and cross-sell. You will configure triggers, segments, and journey logic based on customer behaviour; test and improve performance; partner with Product and Data on tracking; and report actionable lifecycle results.
Requirements
- 4+ years of experience in CRM, lifecycle marketing, or marketing automation.
- Proficiency with Liquid language.
- Expertise with a marketing automation platform such as Customer.io, Braze, or Iterable.
- Experience building onboarding, retention, or reactivation programmes.
- SQL and event-based data model knowledge.
- Knowledge of trigger logic and segmentation across products and markets.
- Experience with AI tools for content generation and personalisation.
- Familiarity with Looker, Amplitude, Mixpanel, or a similar BI or analytics tool.
Responsibilities
- Design and own automated lifecycle journeys for onboarding, retention, and reactivation.
- Build referral and virality programmes.
- Launch cross-sell journeys for credit, savings, and insurance.
- Set up behaviour-based triggers, segments, and journey logic.
- Test, measure, and iterate on lifecycle journeys.
- Partner with Product and Data to establish required event tracking and attributes.
- Report lifecycle performance in actionable metrics.
