Senior Creative Strategist
Skills
About the Role
You will own the strategy, direction, and quality of performance creative across paid social and digital channels. You will lead projects from brief to final production, managing designers, editors, external agencies, and AI platform workflows. You will manage and develop a junior Creative Strategist, partner with media buyers and growth leaders on creative testing strategies and funnel experiments, and present strategy and results to senior marketing leadership. You will introduce processes that improve creative efficiency and output quality, leverage AI-powered insights and analytics to identify trends and testing priorities, own asset organization and performance dashboards, translate complex health concepts into high-converting creative, and stay current on direct response creative trends and formats.
Requirements
- 6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
- Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
- Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
- Experience managing designers and/or external creative agencies
- Strong brief-writing skills and the ability to translate business objectives into creative direction
- Comfortable presenting creative strategy to senior leadership
- Background at a DTC, digital-first, or high-growth startup brand strongly preferred
- Light management experience or strong readiness to manage for the first time
- High tolerance for ambiguity, change, and a fast-moving creative environment
Responsibilities
- Own the strategy, direction, and quality of performance creative across paid social and digital channels
- Lead creative production from brief to final output, managing designers, editors, external agencies, and AI platform workflows
- Manage and develop a junior Creative Strategist
- Partner with media buyers and growth leaders to develop creative testing strategies and execute funnel experiments
- Present creative strategy and results to marketing leadership
- Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
- Leverage AI-powered insights and analytics tools to identify trends and inform testing priorities
- Own creative asset organization, reporting systems, and performance dashboards
- Translate complex health concepts into high-converting creative while maintaining brand standards
- Stay current on direct response creative trends, emerging formats, and competitive strategies
Benefits
- 401(k) with company match
- Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week
- Medical plans including a premium-free plan option, dental, vision, and life insurance
- Paid parental leave
- Stock awards
- Performance-based bonus
- Access to Noom's products
