Creative Strategist
Sintra AI provides AI employees and business automation tools for entrepreneurs and growing businesses. Its platform supports social media, customer support, website creation, SEO, sales, email marketing, and other business operations.
Funding
Projects
About Sintra AI
Sintra AI offers a digital team of AI helpers that automate business tasks while allowing users to review and approve outputs. The platform includes Brain AI, a centralized knowledge hub that stores brand guidelines, documents, and business data for context-aware work, along with integrations for tools such as Shopify, Notion, Gmail, and hundreds of others. Its AI helpers serve functions including social media management, customer support, website building, SEO, sales outreach, copywriting, email marketing, business strategy, and bookkeeping. Sintra AI serves solo founders, entrepreneurs, small businesses, and growing teams across industries including beauty, restaurants, jewellery, construction, and auto services.
Skills
About the Role
You will organize and manage the entire creative process from ideation to final delivery, brief copywriters, video editors, designers, and UGC creators with clear direction, sign off on final creatives and deliver approved assets to the ad buying team with testing angles, run structured creative testing frameworks, analyze performance metrics such as CTR, CVR, CPA, and ROAS, own final quality control to ensure brand alignment, and lead a creative team as creative operations expand.
Requirements
- 3–5+ years in creative strategy, performance marketing, or paid social roles
- Proven record of driving performance through creative direction across Meta, TikTok, or Google
- Strong analytical mindset with understanding of CTR, CVR, CPA, and ROAS
- Skilled in briefing and collaborating with copywriters, designers, editors, and UGC creators
- Strong hands-on copywriting ability for hooks, scripts, and ad copy
- Deep understanding of conversion drivers including hooks, emotions, storytelling, and platform-native formats
- Highly organized with the ability to bring clarity and structure to the creative process
- Bonus: experience building creative systems or managing a creative team
Responsibilities
- Organize and manage the entire creative process from ideation to final delivery
- Brief copywriters, video editors, designers, and UGC creators with insight-driven direction
- Sign off on final creatives and deliver approved assets to the ad buying team with clear testing angles
- Run structured creative testing frameworks to identify winning concepts
- Analyze creative performance metrics including CTR, CVR, CPA, and ROAS
- Own final quality control of messaging and creatives to ensure performance and brand alignment
- Lead a creative team as creative operations expand
Benefits
- Equity package
- Flexible working model
- Private health insurance
- Workout sessions with a personal trainer
- Daily office-provided lunch
