Senior Brand Designer - Brand Foundations
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding
Investors
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
About the Role
You will own and evolve core brand systems, including guidelines, component libraries, templates, and asset libraries. You will establish visual identity standards, define guidance for emerging surfaces and AI-generated outputs, and partner with designers, marketers, and product stakeholders to resolve system-level brand issues. You will lead constructive design reviews and help teams apply clear, consistent brand guidance.
Requirements
- Deep brand design experience in an agency, in-house environment, or both.
- Experience building and evolving brand systems.
- Systems thinking.
- Experience with motion or collaborating with motion designers.
- Brand identity expertise.
- Ability to work strategically upstream of execution.
- Strong communication with designers, product managers, marketers, and leadership.
- A portfolio demonstrating visual systems, brand thinking, and impact.
- Mastery of Figma and Adobe Creative Suite.
- Fluency with AI-enabled design tooling.
- Curiosity about crypto, technology, and financial ownership.
Responsibilities
- Own and evolve brand guidelines, component libraries, templates, and asset libraries.
- Raise brand quality across product pods by creating tools, resources, and guidance.
- Develop and maintain visual identity standards across the brand portfolio.
- Define and document brand behavior for emerging surfaces, AI-generated outputs, motion, and new product categories.
- Collaborate with designers, marketers, and product partners to identify and resolve brand-system issues.
- Translate complex crypto and financial concepts into usable brand guidance.
- Lead constructive design reviews.
- Adapt the brand system to changes in design tools and AI.
Benefits
- Equity
- Bonus
- Wellness allowance
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)