Senior Brand Designer Brand Foundations
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding
Investors
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
About the Role
You will own and evolve the core brand system, including guidelines, component libraries, templates, and asset libraries. You will develop visual identity standards across a portfolio of brands and document how the brand behaves across AI-generated outputs, motion, and new product categories. You will collaborate with designers, marketers, and product partners to identify and resolve system issues, translate complex financial concepts into usable guidance, lead constructive design reviews, and adapt the brand system as design tools evolve.
Requirements
- Deep experience as a brand designer in an agency, in-house environment, or both.
- Experience building and evolving brand systems.
- Systems thinking.
- Experience with motion or collaborating with motion designers.
- Brand identity expertise.
- Ability to work strategically upstream of execution.
- Ability to communicate brand decisions to designers, product managers, marketers, and leadership.
- Portfolio demonstrating visual systems, brand thinking, and judgment.
- Mastery of Figma and Adobe Creative Suite.
- Fluency with AI design tooling.
- Curiosity about crypto, technology, and financial ownership.
Responsibilities
- Own and evolve brand guidelines, component libraries, templates, and asset libraries.
- Raise brand quality across product pods by creating clear resources and guidance.
- Develop and maintain visual identity standards across the brand portfolio.
- Define and document brand behavior across AI-generated outputs, motion, and new product categories.
- Collaborate with designers, marketers, and product partners to resolve brand-system issues.
- Translate complex crypto and finance concepts into usable brand guidance.
- Lead constructive design reviews.
- Adapt the brand system to evolving design tools, including AI.