Regional Growth Lead (Asia)
Skills
About the Role
You will own and execute growth initiatives across Asian markets. You will develop and implement go-to-market strategies, select and scale acquisition channels, manage regional marketing budgets, analyze local crypto landscapes and user behavior, build partner relationships, represent the product at events, and report growth metrics.
Requirements
- 3+ years of experience in growth marketing business development or market expansion
- Strong crypto-native background including wallets exchanges DeFi Web3 and blockchain
- Solid understanding of crypto adoption dynamics in Asia
- Experience launching or scaling products in a local market
- Data-driven mindset with strong ownership and accountability
- Ability to work independently and make strategic decisions
- Strong English communication skills
Responsibilities
- Own Tangem’s growth strategy and execution in the Asian market
- Develop and implement a go-to-market strategy with defined channels budgets and KPIs
- Identify test and scale user acquisition channels including online offline partnerships influencers and events
- Analyze the local crypto landscape competitors and user behavior
- Manage and optimize regional marketing budgets based on performance metrics
- Build strong relationships with local partners distributors and crypto communities
- Represent Tangem at industry events conferences and meetups
- Track growth metrics and report results to the global team
Benefits
- Remote work from any location
- Compensation for purchase of necessary technical devices for the work