Growth Marketing Lead
Skills
About the Role
You will sit at the intersection of GTM and marketing to identify growth opportunities and scale asset adoption across new chains wallets and exchanges. You will design and execute joint campaigns with wallets CEXs and DEXs, own campaign strategy and creative direction, and analyze onchain and campaign data to optimize ROI. You will coordinate with product legal operations and design to ensure campaigns are compliant on brand and technically supported. You will monitor RWA and DeFi trends to recommend new partnerships market entry and storytelling opportunities.
Requirements
- Proven experience in growth and marketing within crypto fintech or DeFi
- Strong client facing communication skills
- Solid understanding of onchain data KPIs and performance analytics
- Comfortable navigating regulatory and compliance considerations
- Highly organized with strong project management abilities
- Ability to operate effectively in ambiguous fast moving environments
- Familiarity with blockchain ecosystems tokenized assets or RWA products
Responsibilities
- Oversee asset adoption growth across new partners chains and regions
- Design and execute joint campaigns with wallets CEXs and DEXs
- Own campaign strategy creative direction and post campaign analysis
- Evaluate partner performance using onchain and campaign data
- Collaborate on placements creative assets and copy to maximize discoverability
- Monitor emerging RWA and DeFi trends to identify partnership opportunities
- Coordinate across product legal operations and design to ensure campaign compliance and technical support
Benefits
- Future token rights
- Equity
- Medical insurance
- Vision insurance
- Dental insurance
- Flexible vacation policy (PTO)
- Remote first work