Regional Growth Manager
Skills
About the Role
You will develop and execute the go-to-market strategy for the US, select and scale user acquisition channels, manage and optimize regional marketing budgets, analyze the local crypto landscape and competitors, build relationships with partners and communities, represent the company at events, and track and report growth metrics.
Requirements
- 3+ years of experience in growth marketing business development or market expansion
- Strong crypto-native background (wallets exchanges DeFi Web3 blockchain)
- Solid understanding of crypto adoption dynamics in USA
- Experience launching or scaling products in a local market
- Data-driven mindset with strong ownership and accountability
- Ability to work independently and make strategic decisions
- Strong English communication skills
Responsibilities
- Own growth strategy and execution in the American market
- Develop and implement a clear go-to-market strategy with defined channels budgets and KPIs
- Identify test and scale user acquisition channels including online offline partnerships influencers and events
- Analyze the local crypto landscape competitors and user behavior
- Manage and optimize regional marketing budgets based on performance metrics
- Build strong relationships with local partners distributors and crypto communities
- Represent the company at industry events conferences and meetups
- Track growth metrics and report results to the global team
Benefits
- Remote work from any location
- Compensation for the purchase of necessary technical devices