Product Owner (Customer Lifecycle & Growth)
Skills
About the Role
You will own and improve the user lifecycle from onboarding to retention. You will design and optimize onboarding and KYC flows, shorten verification times, and increase conversion to first deposit and first transaction. You will optimize card ordering and activation journeys, define lifecycle communication (email, push, in-app), run funnel analysis and experiments, and work closely with engineers to implement integrations and technical solutions.
Requirements
- 3 to 5 years of experience in Product Management or Product Ownership
- Strong analytical mindset with experience working with funnels and product metrics
- Strong understanding of UX for consumer products
- Experience with B2C fintech, crypto, or high growth consumer apps
- Experience with onboarding and KYC flows (Sumsub, Onfido, or similar tools)
- Technical enough to work closely with engineers and lead integrations
- Experience with lifecycle communication tools such as push notifications or email campaigns
Responsibilities
- Own the user lifecycle experience from onboarding to retention
- Lead onboarding and KYC flows, including tiered verification
- Optimize card ordering and activation journeys
- Improve conversion from verification to first deposit and first transaction
- Build retention and lifecycle growth mechanisms
- Define communication logic including emails, push notifications and in-app messaging
- Use data, funnel analysis and experimentation to improve product performance
Benefits
- Remote work from anywhere (schedule aligned with GMT+3)
- 20 working days of paid vacation
- Birthday presents
- Compensation for purchase of necessary technical devices
- Paid sick leaves