Product Marketing Lead

Skills

About the Role

You will own end-to-end product marketing for core-app features, including positioning, messaging, launch strategy, and competitive differentiation. You will partner with product, sales, demand generation, content, communications, and customer marketing to launch products, equip the sales field, and drive adoption.

Requirements

• 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field, in a B2B SaaS environment
• Experience using agentic AI to automate go-to-market workflows
• Experience bringing complex products to market with positioning for technical and business audiences
• Sales enablement experience
• Experience working cross-functionally with Product, Sales, and Customer Success
• Written communication
• Familiarity with enterprise AI or agentic AI

Responsibilities

• Own product marketing for core-app features, including positioning, messaging, launch strategy, and competitive differentiation
• Partner with cross-functional teams on product and feature launches
• Create sales narratives and enablement assets
• Drive product and feature adoption through user communications and programs
• Conduct competitive intelligence and market research
• Ensure consistent product messaging across the buyer journey

Benefits

• Generous PTO and company holidays
• Medical, dental, and vision coverage for employees and their families
• 16 weeks of paid parental leave
• Fertility and family planning support
• Early-detection cancer testing
• Flexible spending accounts and dependent-care FSAs
• Health savings account with company contribution for eligible plans
• Wellness stipend
• Company-wide and team off-sites
• Company stock options
• 401k