Product Marketing Analyst
MachineFi Lab is the organization behind IoTeX, a blockchain platform for Decentralized Physical Infrastructure Networks (DePIN) and the Internet of Things (IoT). Their project, MachineFi, introduces a Web3 paradigm to financialize machine resources and intelligence, aiming to give ownership and value back to individuals rather than centralized corporations. IoTeX provides the core infrastructure, including a Layer 1 blockchain, decentralized identities (ioID), and AI modules, to enable developers to build applications that connect real-world devices and data to the blockchain.
Funding
About MachineFi Lab
MachineFi Lab develops IoTeX, an open ecosystem for physical intelligence that transforms data from physical machine networks into collective intelligence for next-generation AI. The platform's core components include the IoTeX blockchain (Registry), the ioID decentralized identity protocol, and QuickSilver, a real-time AI interaction layer, all powered by the $IOTX token. The goal is to move beyond AI models trained on static internet data by providing them with real-time, real-world data from machines and humans. This is achieved through 'Realms,' which are living knowledge bases continuously updated with domain-specific data. MachineFi Lab, through IoTeX, supports the DePIN ecosystem by providing infrastructure modules and fostering a community of developers and builders through grants and governance proposals. Their vision is a future where devices are owned by and serve the people, allowing individuals to monetize their machines and digital assets on a global scale.
Skills
About the Role
You will monitor product KPIs and report findings to the product team. You will work with product management to strategize on branding and messaging, create and publish product website content, blog posts, social media updates, and YouTube content. You will analyze success metrics of outbound marketing communications, optimize outreach, execute SEO strategies, and gather customer and community feedback to inform product marketing.
Requirements
- 2 years of marketing experience (product or general marketing)
- 1 year of social media marketing communications
- Strong interest in the crypto space
- Ability to sympathize with product users
- Ability to communicate product changes clearly via website, social media, blog, and video
- Ability to write product marketing material aligned with brand voice
- Ability to review, monitor, and report on success metrics of outbound communication
- Ability to work with product team to optimize outreach and execute SEO
- Ability to monitor and report on product KPIs
Responsibilities
- Monitor product KPIs and report findings
- Develop product branding and messaging
- Create and manage product social media content
- Produce product blog posts and YouTube content
- Analyze success metrics of marketing communications and optimize outreach
- Execute SEO strategy for product websites
- Gather customer and community feedback to inform marketing