Public Relations Manager Candidate
JPYC offers a Japanese Yen-denominated prepaid token called 'JPYC Prepaid' that operates on public blockchains like Ethereum and Polygon. It is not considered a crypto asset but a prepaid payment instrument. Users can exchange the token for gift cards to use for everyday online shopping.
About JPYC株式会社
JPYC Inc. (JPYC株式会社) is a company that aims to redefine money through stablecoins, bridging the gap between the real world and the digital economy. Its main product is 'JPYC Prepaid,' a Japanese Yen-denominated prepaid token issued on multiple public blockchains like Ethereum, Polygon, and Astar. Classified as a prepaid payment instrument rather than a crypto asset, 1 JPYC is pegged to 1 Japanese Yen. Users can manage the ERC20 standard token in personal wallets and use the JPYC Apps platform to exchange it for gift vouchers (like V-Preca) for online shopping. In addition to its token, JPYC Inc. provides consulting services for businesses, supporting them from the issuance to the practical application of stablecoins.
Skills
About the Role
You will develop and execute marketing and public relations strategies, craft messaging for target audiences, manage media relations, plan events, and coordinate cross functional initiatives. You will monitor KPIs, optimize campaigns, and collaborate with internal stakeholders to drive awareness and growth.
Requirements
- Experience in B2B marketing strategy development and execution
- Experience in target audience based messaging design
- Experience with lead generation campaigns through seminars events webinars landing pages and inquiry funnels
- Experience in KPI driven measurement and optimization of marketing campaigns
- Ability to coordinate with internal and external stakeholders to drive initiatives
Responsibilities
- Develop and implement marketing and PR strategy aligned with business goals
- Understand target customers and craft messaging for each segment
- Create and curate sales support materials including proposals, service descriptions, FAQs and case studies
- Plan and execute lead generation initiatives such as seminars events webinars landing pages and inquiry pathways
- Manage external communications including website press releases social media speaking materials and media relations
- Measure KPI performance and drive improvements across campaigns
- Lead and coach team members and coordinate cross functional stakeholders
Benefits
- Stock option plan
- Company provided laptop
- Bitcoin pizza day
- Flexible work including remote and hybrid arrangements
- Commuting allowance fully covered
- Comprehensive social insurance
- Salary raise system
- Qualification allowance
- Hybrid work
- Probation period 3 months with same terms