Product Manager / Director, User Growth
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Investors
Projects
About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
About the Role
In this role you will shape product direction and drive cross-functional collaboration to accelerate user growth. You will develop consumer-facing growth campaigns and task products that boost engagement and retention, and enhance B2B platform and data analytics functionalities. You will define and execute channel growth strategies across SEO, ASO, referral, affiliate, and paid channels, collaborate with channel owners, and identify high-potential channel opportunities. You will analyze campaign and task performance metrics, prioritize product capabilities aligned with global growth strategies, and build operational best practices. You will work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams, and stay ahead of market trends and emerging technologies.
Requirements
- 3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth
- Decent understanding of data analysis, user research, and campaign performance metrics
- Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects
- Proven ability to deliver large-scale projects and navigate cross-team dependencies
- Nice to have: experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers
- Current right to work in Hong Kong without visa sponsorship is prioritized
Responsibilities
- Develop ToC growth campaigns and consumer task products to boost user engagement and retention
- Enhance ToB platform and data analytics functionalities to streamline internal operations
- Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels
- Collaborate with channel owners to align platform capabilities with channel-specific growth levers
- Identify high-potential channel opportunities and build product features that amplify channel performance
- Evaluate growth campaign and task performance metrics to identify actionable insights
- Innovate and prioritize product capabilities aligned with global user growth strategies
- Build operation best practices to scale growth activities adoption and efficacy
- Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams
- Keep up with market trends and emerging technologies to inform product strategy
Benefits
- Competitive total compensation package
- L&D programs and education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
