Product Director VIP Products

Skills

About the Role

You will lead strategy, planning, and iteration for VIP products serving high-net-worth individuals, institutional clients, market makers, and other VIP segments. You will define VIP benefits, campaigns, offerings, and customized services; translate customer needs into product features; improve lifecycle management, retention, engagement, trading volume, and assets under management. You will coordinate delivery across R&D, design, operations, and risk control, develop localized strategies, analyze market trends and competitors, and use data and customer feedback to optimize the user experience.

Requirements

• Bachelor’s degree or higher
• 5+ years of product management or product strategy experience
• Deep understanding of the Web3 and crypto industry
• Knowledge of exchange products, including institutional services, API trading, and VIP incentive programs
• Data analysis proficiency and data-driven decision-making
• Fluency in English and Chinese

Responsibilities

• Oversee planning and iteration of VIP products, benefits systems, campaigns, offerings, and customized services
• Collaborate with sales, institutional account managers, and market-making teams to translate VIP customer needs into product features
• Lead the design and optimization of VIP customer lifecycle management solutions
• Coordinate R&D, design, operations, and risk control to deliver projects on time and to a high standard
• Monitor global market trends and develop localized VIP product strategies
• Use data analysis and customer feedback to optimize user experience and grow trading volume and assets under management
• Establish competitor analysis mechanisms to improve VIP service differentiation

Benefits

• Team-building programs and company events
• Wellness allowance
• Meal allowance
• Comprehensive healthcare schemes for employees and dependants