Performance Marketing Manager
Pearl Abyss is a South Korean video game developer and publisher known for open-world action-adventure and MMORPG titles such as Black Desert Online, Black Desert Mobile, and Crimson Desert. The company develops its own game engine and focuses on creating immersive, visually rich gaming experiences, serving a global player base across PC, console, and mobile platforms.
About Pearl Abyss
Pearl Abyss is a South Korean game development company that creates and publishes titles including Black Desert Online, Black Desert Mobile, Black Desert Console, and Crimson Desert. The company emphasizes its own proprietary game engine technology and describes its mission around themes such as 'Global Lab: Beyond the Limits' and 'Games: Unforgettable Adventures,' positioning itself as a global leader in game development. Recent news highlights include major updates to Black Desert Mobile (a new PC launcher, server, and fishing remaster), Crimson Desert surpassing 5 million copies sold worldwide, and expansive PvP content updates for Black Desert Online and Console, including the Arena of Solare Season 9 and North America vs Europe competitive events at Heidel Ball 2026. The company serves a global community of players ('Adventurers') and maintains offices/operations supporting recruitment, partnerships, and community engagement worldwide, with clients/audiences spanning PC, console, and mobile gamers internationally.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You lead performance marketing initiatives across Pearl Abyss titles in the EMEA region. You own the performance marketing framework, support campaign planning through forecasting and budget recommendations, identify optimization opportunities, monitor performance indicators, maintain tracking frameworks, develop reporting, manage measurement and attribution tools, automate processes, and translate data insights into business recommendations. You collaborate with marketing teams, headquarters, external partners, and agencies to improve campaign performance and measurement.
Requirements
- 3+ years of experience in performance marketing, marketing analytics, or user acquisition
- Strong understanding of marketing attribution, campaign measurement, and performance analysis
- Advanced Excel or Google Sheets skills with experience building forecasts, reports, and performance models
- Excellent analytical and problem-solving skills
- Excellent written and verbal communication skills in Korean and English
- Ability to translate complex data into clear business recommendations
- Passion for video games and digital marketing
Responsibilities
- Own the performance marketing framework across Pearl Abyss titles in the EMEA region
- Support campaign planning through forecasting, scenario modelling, and budget recommendations
- Identify opportunities to improve marketing effectiveness through continuous testing and optimization
- Monitor key performance indicators and identify risks and opportunities throughout the product lifecycle
- Develop and maintain tracking frameworks to ensure reliable campaign measurement and data integrity
- Develop reporting that provides meaningful insights for regional leadership and headquarters
- Manage marketing measurement tools and attribution platforms including Google Analytics 4 and Google Tag Manager
- Improve marketing processes through automation, reporting enhancements, and data quality improvements
- Partner with Product Marketing, Social Media Marketing, Creative Services, and headquarters to improve campaign performance
- Work with external partners and agencies to ensure marketing activities are accurately measured and optimized
Benefits
- 25 days of paid leave based on full-time employment
- Public transport expenses coverage up to €450 per month
- Lifestyle Wallet with gift cards worth €150 per month
- Personal and Professional Growth Wallet of €1,200 per year
- Monthly health care allowance of €150
- Special birthday and summer and winter holiday benefits of €600 per year
- Sponsored lunch in the office
- Free snacks and refreshments
- Annual health checkup support
- Healthy Lifestyle Support including gym memberships and therapy sessions
