Performance Creative Strategist

Skills

About the Role

You will own creative strategy for paid acquisition and establish a weekly and monthly briefing cadence across paid channels. You will analyze performance data, including hook rate, hold rate, CTR, and CVR, and turn insights into actionable creative direction. You will manage creative from briefing through execution with designers, editors, creators, agencies, and AI tools. You will write platform-native UGC scripts, develop structured testing hypotheses, angles, and hooks, and maintain the operational systems that support creative scale. You will lead UGC and influencer creative strategy, build competitive creative intelligence, and ensure all output complies with healthcare advertising guidelines and platform policies.

Requirements

• 4–6 years of experience in creative strategy, performance marketing, or growth
• Experience in consumer health, wellness, or DTC subscription businesses
• Experience diagnosing creative performance using hook rate and hold rate
• Track record of writing briefs and UGC scripts that improve metrics
• Experience with direct-response formats, hooks, and health-context messaging
• Hands-on experience with AI creative tools, including video generation, copy iteration, and synthetic testing
• Fluency in hook rate, hold rate, CTR, CVR, CPA, and LTV:CAC
• Experience using data to drive creative decisions
• Experience owning UGC sourcing, scripting, briefing, and testing at scale
• Work authorization in the United States

Responsibilities

• Own creative strategy for paid acquisition across Meta, TikTok, and other paid channels
• Develop and maintain weekly and monthly creative briefs
• Analyze performance data and translate findings into actionable creative direction
• Own creative from brief through execution with designers, editors, and AI platforms
• Write platform-native UGC scripts and collaborate with creators, talent, and editors
• Use AI creative tools to generate and test ad variants
• Develop structured creative-testing hypotheses, angles, hooks, and experiments
• Maintain creative-production operations, including the asset library, naming conventions, and agency handoffs
• Build and maintain competitive creative intelligence, particularly in health and wellness
• Own UGC and influencer creative strategy, including sourcing, briefing, scripting, and testing creator content
• Ensure creative output meets healthcare advertising guidelines and platform policies

Benefits

• Equity
• Employer-covered health plan options
• Employer-covered dental plan options
• Employer-covered insurance plan options
• Access to Maven's platform and specialists for mental health, reproductive health, family planning, and pediatrics
• Wellness partnerships
• Hybrid work
• In-office meals
• Work together days
• 16 weeks of fully paid parental leave
• New parent stipend
• Annual professional development stipend
• Access to a personal career coach
• 401K matching with immediate vesting