Partner Marketing Manager
Plaid is a financial data network and fintech infrastructure company that helps people securely connect financial accounts to digital financial services.
Maintainer signals as of 9/2/2026
Funding history
Projects
About Plaid Inc.
Plaid provides developer infrastructure and financial tools for account connectivity, financial data access, bank payments, identity verification, AML monitoring, credit and underwriting, and fraud prevention. Its network supports thousands of fintech companies and more than 12,000 financial institutions across the United States, Canada, the United Kingdom, and Europe.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own the design and execution of joint marketing programs with Plaid's partners, translating business objectives into go-to-market plans, campaigns, enablement, messaging, and performance measurement.
Requirements
- 6–8+ years of relevant B2B marketing experience, including partner or channel marketing
- Experience building joint marketing plans with technology or consulting partners
- Ability to influence partner marketing leadership teams
- Experience shaping joint messaging and translating product positioning into partner-ready content
- Ability to measure and improve marketing investment ROI through an indirect or partner business model
- Understanding of the partner channel funnel, sales cycle, and product lifecycle
- Cross-functional stakeholder alignment skills
- Experience engaging enterprise stakeholders and presenting to senior audiences
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking
- Experience with partner, revenue, or sales enablement
- Experience with Marketo, HubSpot, or Salesforce
- Experience with learning management systems and employee enablement intranet platforms
- Ability to use AI tools such as ChatGPT, Claude, and Glean
Responsibilities
- Partner with Partnership Leaders to identify marketing opportunities
- Translate business objectives into go-to-market plans
- Develop partner-led propositions
- Create and execute co-marketing campaigns
- Develop scalable content campaigns
- Analyze campaign performance and improve ROI
- Act as the primary go-to-market contact for partners
- Create partner-ready decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready
- Translate product areas into partner-relevant messaging
- Align stakeholders across partnerships, account management, product marketing, and communications
- Manage timelines, approvals, and dependencies
- Monitor and report program performance
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)