Organic Growth Lead
IG operates an award-winning trading platform and provides forex trading services, support, and educational resources through IG Academy.
About IG
IG is a trading-services company offering an award-winning trading platform, including forex trading services in the US. Its website highlights instant support and educational resources through IG Academy, and warns users about the risks of leveraged CFD trading.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead organic growth across APAC through SEO, app-store optimization, AI search visibility, CMS migration, and conversion-rate optimization. You will manage an organic team and agencies, run testing programmes, partner with product and engineering teams, and report commercial performance.
Requirements
- Experience leading technical, on-page, and content SEO.
- Experience delivering a large-scale CMS or platform migration.
- Knowledge of AI search and generative engine optimization.
- Experience running A/B tests and conversion-rate optimization programmes.
- Experience leading teams and agencies across multiple markets.
- Experience with GA4, Google Search Console, Looker Studio, Screaming Frog, Botify, or Lumar.
- Storyblok or another headless CMS experience is desirable.
- Optimizely or another CRO tool experience is desirable.
- English fluency.
Responsibilities
- Lead SEO requirements, URL mapping, redirects, QA, and monitoring for the CMS migration.
- Define and lead visibility initiatives for AI answer engines.
- Measure AI citations, share of voice, and referral traffic.
- Own the A/B testing roadmap and run conversion-rate experiments.
- Define organic search strategy across technical, on-page, off-page, and international SEO.
- Own the ASO strategy with product and app teams.
- Grow YouTube, social, and news as acquisition channels.
- Manage in-house and agency delivery.
- Lead and develop the organic team across markets.
- Partner with product, engineering, content, paid media, compliance, and local teams.
- Own organic-channel performance analysis, forecasting, and reporting.
Benefits
- Flexible and hybrid working with two days working from home.
- Private medical and dental insurance for employees and eligible dependants.
- Life insurance coverage.
- Disability income protection.
- Fitness benefits and annual fitness reimbursement up to SGD 720.
- Annual health check reimbursement.
- 20 days of annual leave plus public holidays, birthday leave, and volunteering days.
- Option to sell or carry forward annual leave.
- Employee Share Purchase Plan.
- Employee Assistance Programme for employees and families.
- Health and wellbeing benefits.