Marketing Manager

6 days agoLeadSalary: 85K - 110KEl Segundo, California Full Time Marketing Jobs by Webtoon

Skills

Advertising Branding Budget Management Campaign Consumer Research Content Marketing Creator Economy Digital Storytelling Entertainment Influencer Marketing Marketing Market Intelligence Partnership Project Management Social Media

About the Role

You will develop and execute brand marketing strategies and integrated campaigns for readers, creators, and prospective creators. You will lead brand-building initiatives, manage external partner relationships, collaborate across functions, use research and performance data to inform strategy, and improve marketing processes and campaign execution.

Requirements

5+ years of entertainment marketing experience.
Experience developing and executing brand strategies and integrated marketing campaigns.
Knowledge of advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
Experience marketing to fandom-driven audiences and understanding fan communities and behavior.
Familiarity with WEBTOON, digital storytelling, and the creator economy is preferred.
Experience developing creative campaigns with internal creative teams and external agencies.
Experience building and managing external partner relationships.
Strategic thinking and analytical skills to translate insights, trends, and performance data into marketing strategies.
Project management and organizational skills to lead initiatives, manage budgets and timelines, and deliver results.
Ability to influence and lead cross-functional teams without direct authority.
Communication, presentation, and storytelling skills.

Responsibilities

Develop brand marketing strategies for key target audiences.
Lead brand-building initiatives and marketing campaigns, including events, advertising, and strategic partnerships.
Manage relationships and communications with external content partners.
Collaborate with internal teams and external stakeholders to create cohesive brand experiences and drive business outcomes.
Lead brand health tracking and consumer research initiatives.
Use first-party, third-party, and market intelligence data to inform marketing strategy and brand positioning.
Develop marketing frameworks, campaign playbooks, and operational processes.

Benefits

Health benefits, including vision and dental.
Generous paid time off.
Parental leave top-up.
401K contributions.
Commuter benefits.
Global WEBTOON and LINE FRIENDS discount program.
Winter break shutdown.