Marketing Manager, Japan
Xsolla is a video game commerce company that provides a suite of tools and services—including merchant of record payment processing, tax management, fraud prevention, compliance, refunds, dispute management, and end-user support—to help game developers and publishers launch, grow, and monetize their games globally. It serves video game developers, publishers, and studios of all sizes across global and regional markets.
About Xsolla
Xsolla connects the tools, systems, payments, and web shops used by the video games industry, positioning itself as a global merchant of record supporting over 1,000 payment methods and a cumulative audience of 50 million, with transaction fees around 5%. Its services include tax management, fraud monitoring and prevention, global and regional regulatory compliance, refund and dispute management, and end-user payment support. Xsolla's product lineup includes the Xsolla SDK for native in-app payments on side-loaded apps and alternative app stores, a Buy Button enabling link-out purchases from iOS mobile games in the U.S., and Web Shop for building customized, direct-to-consumer game storefronts. The company works with major gaming industry partners and clients such as Mytona, Ubisoft, MARVEL SNAP, and others, and highlights partner success stories, industry events, and its own culture and hiring initiatives on its site.
Skills
About the Role
You will use your planning, organization, and execution skills to help the company profitably grow in Japan. You'll take ownership of marketing campaigns and support the execution of the overall marketing strategy, reporting to the Regional Marketing Manager for APAC and receiving guidance from the Head of Marketing APAC. You'll collaborate with team members from different disciplines around the world, agency partners, and trade show producers to deliver localized B2B marketing initiatives. You'll manage day-to-day relationships with external partners such as digital media planning agencies, PR agencies, and trade show production companies, organize public speaking opportunities for Xsolla experts, and work with business development and digital marketing teams to create content, execute campaigns, and lead events from planning through post-event analysis. This role is based in Tokyo, Japan.
Requirements
- 3-5 years professional experience in agency, brand, ad-technology, or mobile apps related background
- Bachelor degree
- Experience creating and developing trade show and branded B2B experiential marketing events
- Experience preparing and delivering events from start to finish including planning, coordination, execution, and post-event analysis
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Native-level Japanese proficiency and fluent English required
- Experience working with or within global companies preferred
- Ability to work collaboratively as part of a team preferred
Responsibilities
- Deliver, execute and measure localized B2B marketing campaigns and initiatives to acquire new gaming leads and partners in Japan
- Create, manage, execute, measure and report on marketing projects across responsible Commerce solutions and services
- Manage day-to-day interactions with external partners including digital media planning agencies, PR agencies, and trade show production companies
- Organize and plan public speaking opportunities for Xsolla experts
- Collaborate with regional business development teams to generate content for onboarding new leads and securing meetings
- Share new ideas and approaches to improve marketing team efficiency and meet marketing objectives
- Work with digital marketing teams to execute paid advertising, organic and paid social media, content distribution, webinars, video content, blogs, and ebooks including translations
- Coordinate with event teams for administrative support and design approval and lead event execution