Marketing Lead

Skills

About the Role

You will plan, develop, and execute marketing campaigns and long-term growth strategies. You will run experiments, analyze KPIs, and validate approaches to efficiently attract users. You will own branding and positioning, create content plans for X (Twitter), design community-building strategies, manage marketing budgets, and hire and lead the marketing team. Part of your compensation will be KPI-based.

Requirements

• 2+ years of experience in crypto marketing
• Fluency in English
• Strong understanding of cryptocurrency and blockchain terminology and trends
• Strong interest in crypto culture
• Portfolio or case studies of successful marketing campaigns
• Nice-to-have: Experience in trading shitcoins
• Nice-to-have: Basic graphic design skills (Figma)

Responsibilities

• Plan develop and execute marketing campaigns
• Analyze marketing results and KPIs
• Define branding and market positioning
• Create content plans for X (Twitter)
• Design and implement community-building strategies
• Develop a marketing funnel for user acquisition
• Build and manage the marketing team
• Manage marketing budgets and vendor hires

Benefits

• Remote work
• Flexible working hours
• Part of salary based on KPI metrics with no upper limit
• Extra compensation in equity options and future tokens
• Work directly with the founders