Marketing Lead, Product & Japan
Startale Group is an onchain-finance company building products that bring digital assets, stablecoins, and blockchain applications to users and institutions. Its offerings include Startale App, a digital-asset superapp, and Startale USD (USDSC), a U.S. dollar stablecoin.
About Startale Group
Startale Group develops an onchain-finance ecosystem spanning consumer and institutional use cases. Its Startale App enables users to hold, swap, earn, and spend digital assets, access onchain mini apps, and collect rewards. The company also issues Startale USD (USDSC), a U.S. dollar stablecoin built on M0 and backed by short-term U.S. Treasuries, and provides developer resources for building within its ecosystem. It supports partners building mini apps and works with institutions on tokenized capital-markets and stablecoin initiatives.
Skills
About the Role
You will own product marketing across Startale App, Soneium, the JPYSC/USDSC stablecoins, and Strium on a global scale. You will design positioning, messaging, launches, campaigns, and growth initiatives, moving between consumer and crypto-native audiences while keeping a consistent product narrative. You will become the decision-maker for how the company looks and grows in Japan, building the brand for both business partners and individual investors, and creating relationships with Japanese media and key stakeholders yourself. You will work at the intersection of marketing, regulation, and product: understanding Japan's regulatory environment for crypto, stablecoins, and financial products, collaborating directly with Legal, and translating it into clear guidance for product teams and trusted marketing. You will start as an individual contributor and build the Japan marketing team as the work scales, reporting to the Head of Marketing & Growth.
Requirements
- 8+ years of professional work experience
- Resident of Japan with native Japanese and advanced English proficiency
- Experience leading product or country marketing projects
- Quantifiable track record of moving acquisition, funnel, or revenue metrics
- Experience leading launches end-to-end from positioning and messaging through channel selection, execution, and review
- Hands-on experience with growth funnels and marketing KPIs such as CAC, LTV, cohorts, and funnel conversion
- Startup mindset with the ability to set priorities and move fast in ambiguity
Responsibilities
- Own positioning, messaging, launches, campaigns, and growth for all four products globally
- Design integrated campaigns across product lines and stakeholders
- Drive growth and engagement for Startale App through campaigns, launches, seasonal events, and retention initiatives
- Lead ecosystem marketing for Soneium including co-marketing with partners, developers, and builders
- Build go-to-market strategy for the JPYSC and USDSC stablecoins for consumer and institutional audiences
- Lead launch marketing for Strium including market research, segmentation, and content for institutional investors
- Own the Japan market strategy including positioning, priorities, and GTM decisions
- Build a trusted brand narrative in Japan for business partners and individual investors
- Develop relationships with Japanese media and key stakeholders, manage PR agencies, and drive earned media
- Understand Japanese regulations for crypto, stablecoins, and financial products and translate them into product and marketing guidance in collaboration with Legal
- Own the content calendar and measure campaign results, growth, and on-chain metrics
Benefits
- Stock option plan
- Hybrid work in Tokyo
- Annual company workation
- Discretionary vacation system
- Occasional offsite work
- Investment in AI tools
