Senior Product Marketing Specialist Crypto and Advanced Trading
Bitpanda helps users invest in stocks, cryptocurrencies, metals, and ETFs through a regulated European platform with fractional investing from €1.
Maintainer signals as of 9/2/2026
Funding history
Projects
About Bitpanda
Bitpanda helps European users invest in cryptocurrencies, stocks, ETFs, precious metals, and commodities through a regulated fintech platform. Users can trade fractional shares, access early-stage crypto projects, earn staking rewards, and spend investments via debit card. The platform combines diverse asset classes with European regulatory compliance and multi-asset support.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Drive product positioning, adoption, and engagement for Bitpanda’s crypto and advanced trading products by developing go-to-market strategies, translating product value into campaigns and messaging, analysing user behaviour and funnel health, and measuring adoption, retention, and revenue contribution.
Requirements
- Proven product marketing experience focused on crypto products.
- Deep understanding of crypto user behaviour and market dynamics.
- Ability to simplify complex concepts while maintaining credibility.
- Experience measuring funnel health and campaign performance.
- Strong project management and cross-functional collaboration skills.
- Exceptional communication and storytelling abilities.
Responsibilities
- Own and execute product marketing strategy and value positioning for crypto and advanced trading products.
- Track funnel health and user behaviour across crypto investor segments and develop acquisition, activity, and retention strategies.
- Collaborate with Product, Marketing, Customer Support, and Commercial teams on go-to-market initiatives, launches, campaigns, and engagement programs.
- Design and execute multi-channel campaigns that build awareness, trust, and engagement.
- Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution.
- Translate insights into actionable strategies.
Benefits
- Hybrid work model combining onsite collaboration and remote work.
- Up to 25 additional days per year to work from a city or country of your choice.
- Participation in a stock option plan.
- Confidential coaching, counselling, and mental health resources through OpenUP.
- Three additional paid days off after six months of employment.
- Unlimited access to Udemy online courses.
- Discounts, rewards, and perks from global partners.
- Eight weeks of additional gender-neutral new parent leave.
- Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin.
- Recognition and rewards for tenure.
- Bitpanda-branded merchandise.
- Company events.
