Manager, Social Media

Skills

About the Role

You will own Noom's organic social strategy and lead day-to-day execution across all platforms. You will audit the current social presence and deliver a data-backed recommendation on where to play, define each channel's role, audience, and KPIs, and build and manage a cross-platform content calendar. You will oversee publishing and account monitoring, write sharp platform-specific creative briefs, and assess deliverables. You will develop strategies to reach new, younger audiences, monitor cultural trends and platform moments in real time, and own organic social KPIs including reach, engagement, and social-attributed leads. You will build an AI-powered approach to brand tracking, social listening, and competitive monitoring, and manage and develop a direct report responsible for community management and engagement.

Requirements

• 5+ years of experience in social media with a proven track record of driving organic reach, audience growth, and engagement
• Deep platform fluency across Meta (Instagram and Facebook) and TikTok, with working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit
• Experience owning and managing social media accounts day-to-day
• Strong command of platform analytics and social media management tools
• Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders
• Fluency in paid-organic synergy
• Algorithm and distribution expertise
• Experience managing or mentoring a direct report is a plus
• Experience at a DTC, subscription, or health & wellness brand is a plus

Responsibilities

• Audit Noom's current social presence across all channels and deliver data-backed recommendations on platforms, cadence, and content approach
• Define and own the organic social strategy across Instagram, Facebook, TikTok, YouTube, and Pinterest
• Build and manage a cross-platform content calendar balancing brand storytelling, campaigns, product launches, and community engagement
• Oversee day-to-day management of social media accounts and publishing
• Write platform-specific creative briefs and assess content deliverables
• Develop and execute a strategy for reaching and engaging new, younger audiences
• Monitor cultural trends, platform moments, and audience conversations in real time
• Own and optimize organic social KPIs including reach, engagement, and social-attributed leads
• Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring
• Manage and develop a direct report responsible for social listening, community management, and engagement

Benefits

• 401(k) with company match
• Paid holidays and generous time off
• Summer Fridays and company-wide Summer Break week
• Medical plans including a premium-free plan option
• Dental, vision, and life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom's products