Lifecycle Marketing Lead
Public is a multi-asset investing platform that lets users trade stocks, bonds, ETFs, options, crypto, and treasuries from a single account with AI-powered tools.
Maintainer signals as of 8/23/2026
Funding history
Projects
About Public
Public provides brokerage, investment advisory, and retirement account services in one platform for individual investors seeking consolidated access to multiple asset classes. Users can automate trading strategies using AI-powered agents, build custom index portfolios through Generated Assets, and earn rebates on options contracts. The platform does not participate in payment for order flow on equity trades, and all brokerage services operate under FINRA and SIPC oversight.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead lifecycle marketing strategy for active traders and drive first-time investments, multi-product adoption, conversion, retention, engagement, and lifetime value. You will own messaging strategy and technical execution across email, push, in-app messaging, SMS, and direct mail. You will build Braze canvases, analyze performance, run experiments, and collaborate across product, brand, engineering, and data functions to improve channel performance.
Requirements
- 4+ years of experience in lifecycle marketing strategies and channels
- Experience with email, push, in-app messaging, SMS, and direct mail
- Expertise with lifecycle marketing tools, preferably Braze
- Ability to write HTML, CSS, and Liquid or a similar templating language
- SQL, JSON, and webhook expertise is a bonus
- Excellent writing skills and knowledge of email design best practices
- Experience running A/B tests for new user conversion
- Understanding of attribution models, incrementality testing, and marketing analytics
- Experience optimizing funnel conversion, retention, user engagement, and lifetime value
- Proficiency with Mixpanel, Looker, and other marketing and product analytics tools
- Strong analytical and data-driven decision-making skills
- Proactive and entrepreneurial mindset
- Fintech experience is strongly preferred
Responsibilities
- Lead lifecycle strategy for active traders
- Optimize first-time investments and multi-product adoption
- Own active trader messaging strategy and technical execution
- Build and maintain Braze canvases, emails, push notifications, and in-app integrations
- Report lifecycle program results to executive leadership
- Identify opportunities to improve conversion rates and channel performance
- Analyze performance using Mixpanel, Looker, and other analytics tools
- Drive experimentation and A/B testing
- Improve conversion rates and lifetime value
- Monitor industry trends and lifecycle marketing innovations
Benefits
- Equity compensation
- Comprehensive health, dental, and vision plans
- Generous paid time off
- Parental leave
- 401(k) plan with company match
