Lifecycle and Growth Marketing Lead
Luma AI develops multimodal creative AI agents, video and image generation models, and an API for generative media workflows.
Funding history
About Luma AI
Luma AI is an active AI company whose Luma Agents product plans, generates, iterates, and refines creative work across video, image, audio, and text. Its first-party materials describe proprietary Ray video and Uni image models, as well as developer API access.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the conversion journey across the website, landing pages, onboarding, lifecycle marketing, and retention. You will develop conversion and lifecycle strategies, build segmented programs and experiments, analyze funnel performance, and improve the systems and reporting used to measure growth.
Requirements
- 8+ years of experience in growth, lifecycle, CRM, conversion, or related marketing roles
- Experience spanning product-led growth and sales-assisted motions
- Experience with lifecycle marketing, segmentation, experimentation, and marketing automation
- Strong understanding of website conversion and landing pages
- Ability to analyze funnel data and develop hypotheses
- Strong editorial, writing, and communication skills
- Experience with Braze, HubSpot, Sanity, Vercel, or Linear is preferred
Responsibilities
- Own conversion strategy across the website and acquisition surfaces
- Identify and prioritize website-funnel opportunities
- Develop and optimize landing pages
- Improve messaging, information architecture, calls to action, and conversion paths
- Develop and run a conversion-rate optimization program
- Analyze behavioral and funnel data
- Own lifecycle strategy across the customer journey
- Design segmented and sequenced lifecycle programs
- Develop lifecycle journeys across email and in-product surfaces
- Build experiments that improve activation, retention, expansion, and engagement
- Establish a growth experimentation roadmap
- Define hypotheses, success metrics, and testing methodology
- Build lifecycle and conversion reporting systems
Benefits
- Equity