Head of Social Media
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will lead FanDuel's social media strategy, content, and platform presence across all channels, shaping how millions of fans experience the brand every day. You will build and manage a high-performing team of social media experts and content producers, define the voice that earns attention in sports and internet culture, and connect social engagement to the full customer journey. You'll collaborate closely with Brand, Acquisition, Retention, Product, Commercial and PR teams, push creative boundaries across short-form video, live and creator-led content, and drive customers toward advocacy through community channels like Discord.
Requirements
- 12+ years of experience in social media, digital content, or growth marketing
- Proven track record building and leading high-performing social or content teams
- Deep understanding of sports, fandom, and real-time content dynamics
- Strong creative instincts paired with a data-driven mindset
- Experience working cross-functionally to drive measurable business outcomes
- Strong leadership presence with the ability to influence senior stakeholders
Responsibilities
- Set the strategy for how FanDuel shows up across all key social platforms
- Manage and develop a team of social media experts, channel owners, and content producers
- Establish a clear, distinctive voice that earns attention in sports and internet culture
- Act as liaison and drive support across all channel and go-to-market leadership teams
- Define and own KPIs to measure growth, engagement, and business impact across social
- Lead an always-on content operation spanning real-time moments, tentpoles, and original programming
- Drive customers to advocacy through engagement, leaning into community-based channels such as Discord
- Partner with Customer Service center of excellence to evolve ways of working and optimize back-end tech stack
- Push the boundaries of format across short-form video, live, and creator-led content
- Define success through both cultural relevance and business performance
- Ensure social amplifies key priorities across multiple business units and brands
Benefits
- Health plans with options as low as $0 per paycheck
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus
- Long-term incentive opportunities
- 401k with up to 5% match
- Commuter benefits
- Pet insurance
- Paid personal time off
- 14 paid company holidays
- Paid sick time