Senior Director, Norton Global Brand & Integrated Marketing

Skills

About the Role

You will define and operationalize the global brand strategy for Norton while owning campaign architecture, content strategy, messaging, and go-to-market execution across key product launches and initiatives. You'll sit at the intersection of brand, product marketing, and growth, ensuring the brand vision translates into differentiated product messaging, high-impact campaigns, and flawlessly executed global launches. You'll shape brand architecture, campaign systems, product storytelling, and GTM orchestration to drive both long-term brand equity and near-term business performance. You'll need bold strategic thinking, strong creative judgment, and operational rigor to influence and align senior cross-functional stakeholders across Product, Analytics, Regional Marketing, Media, Social, Web, PR, Sales, and Partner teams. You will also manage and develop a high-performing team across brand, campaigns, and integrated marketing functions.

Requirements

• 15+ years of progressive leadership experience across brand marketing, product marketing, and integrated marketing, preferably within technology or subscription-based DTC businesses
• Proven leadership in defining global brand strategy and translating it into scalable campaign architecture and GTM execution
• Demonstrated ownership of end-to-end product launches including positioning, messaging, audience strategy, channel mix, investment planning, and optimization
• Deep expertise in integrated campaign planning across channels with strong understanding of full-funnel marketing and acquisition performance
• Strong product storytelling capabilities with experience developing high-impact product assets and narratives
• Analytics-driven mindset with experience defining KPIs, forecasting impact, and optimizing performance
• Experience driving regional activation and sales enablement in global organizations
• Strong cross-functional leadership and stakeholder influence at senior levels
• Experience managing agencies and significant creative and campaign budgets
• Ability to operate with agility across multiple priorities while building scalable systems and processes
• Strong curiosity and applied use of AI in strategic and creative marketing workflows

Responsibilities

• Own and evolve global brand strategy, including brand promise, narrative, voice, and visual identity
• Lead campaign architecture and messaging systems that scale from corporate narrative to product-level value propositions
• Ensure consistent brand expression across paid, organic, lifecycle, web, partner, and regional touchpoints
• Own end-to-end integrated marketing strategy for key product launches from positioning through activation and optimization
• Define launch tiering, target audiences, and messaging frameworks
• Drive development of GTM plans including acquisition channel mix, investment levels, KPIs, and launch cadence
• Drive operational excellence in GTM execution across marketing, product, analytics, regional, and channel teams
• Integrate full lifecycle understanding to support CRM and partner team needs
• Design and operationalize campaign architecture aligning brand storytelling with product launches and business priorities
• Establish and manage a global campaign and storytelling calendar
• Ensure campaign clarity, prioritization, and effective resource allocation
• Craft compelling, differentiated product positioning and customer-centric messaging
• Develop and maintain foundational product storytelling assets including copy, visuals, videos, and sales materials
• Evolve messaging and materials based on product updates and in-market learnings
• Drive key initiative and pillar positioning and messaging across new audiences and platforms
• Lead scaled content strategy and creative production with in-house agency leadership
• Oversee briefing excellence, asset development, production timelines, and budget management
• Ensure assets are designed for full-funnel use and optimized for performance by channel
• Partner with performance media and analytics teams to size opportunities, forecast impact, and define KPIs
• Drive acquisition-oriented creative and campaign optimization through data-backed insights
• Lead post-launch optimization efforts and coordinate cross-channel learnings
• Drive global-to-regional GTM activation and arm regional teams with positioning, assets, and guidance
• Incorporate regional insights into global strategy and campaign development
• Support sales and partner marketing with enablement materials and storytelling
• Manage and develop a team across Brand and Integrated Marketing of approximately 6-8 members globally
• Foster cross-functional collaboration and influence senior stakeholders to align brand and GTM strategy with revenue goals
• Introduce new ways of working that improve speed, clarity, and integration
• Leverage AI and emerging technologies to enhance strategic development and marketing performance

Benefits

• 401(k) match
• Health insurance options
• Disability coverage
• Life insurance
• Unlimited paid time off