Head of Performance Marketing
ether.fi helps users stake ETH, BTC, and stablecoins while earning rewards and maintaining full control through liquid restaking tokens integrated across DeFi protocols.
Funding history
Projects
About ether.fi
ether.fi provides decentralized liquid staking and restaking for Ethereum, Bitcoin, and stablecoins. Users deposit assets to receive liquid tokens (eETH, weETH, eBTC, eUSD) that earn staking rewards, restaking yields, and loyalty points while remaining composable across DeFi protocols. The platform integrates with EigenLayer, Symbiotic, and Karak for restaking, uses distributed validator technology through SSV Network, and offers automated DeFi strategy vaults plus a crypto-native credit card.
Skills
About the Role
You will own paid user acquisition from end to end, including channel mix, creative, targeting, bidding, and budget. You will build SEO and answer engine optimization programs, manage user-generated-content creators, establish reporting that connects spend to active users, and rapidly scale effective channels while stopping ineffective ones.
Requirements
- 2+ years of hands-on performance marketing experience
- Experience running SEO, answer engine optimization, and paid advertising
- Experience with in-house fintech marketing or agency marketing
- Ability to pull and analyze data
- Willingness to work hard and go the extra mile
Responsibilities
- Own paid acquisition across channel mix, creative, targeting, bidding, and budget
- Build and run SEO and answer engine optimization programs
- Source and manage user-generated-content creators
- Set up tracking and reporting linking spend to active users by channel and cohort
- Stop underperforming initiatives and scale effective ones
Benefits
- Performance-based incentives
- Token allocation grant
- Health, dental, and vision insurance plans
- Opportunity for travel and work from four offices worldwide
- Four weeks of work from anywhere
- Company events and team-building off-sites