Head of Marketing
TBCASoft is a blockchain technology company that develops cross-carrier networks for telecom operators, mobile payment service providers, and financial institutions. Its HIVEX network enables interoperable cross-border QR payments, while CCIS provides blockchain-based identity and credential verification.
Funding history
About TBCASoft, Inc.
TBCASoft develops carrier-consortium-based blockchain platforms deployable across multiple cloud environments. Its offerings connect global mobile carriers, payment service providers, and financial institutions to support mobile payments, fintech, digital identity, and IoT applications. The company develops and operates HIVEX, a cross-border mobile payment network for interoperable QR payments, and provides CCIS, a blockchain-based platform for identification, credential verification, and document authentication.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will set overall marketing strategy including brand positioning and go-to-market strategies. You will direct the execution of advertising, digital programs, trade shows and sales materials. You will collaborate with other departments to develop marketing materials, monitor market trends and competitor activity, brainstorm growth strategies, and own the marketing budget.
Requirements
- Bachelor's degree
- 7-10 years experience in marketing
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Proven ability to develop brand and marketing strategies and communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Comfortable working with numbers metrics and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
- Be hands-on in a startup environment
Responsibilities
- Set overall marketing strategy including brand positioning and go-to-market strategies
- Direct execution of advertising digital programs trade shows and sales meeting materials
- Develop marketing materials in collaboration with other departments
- Monitor market trends research consumer markets and analyze competitors to identify opportunities
- Brainstorm new and innovative growth strategies
- Own the overall marketing budget