Head of Marketing
TBCASoft, Inc. develops blockchain-based cross-carrier solutions for telecommunications, mobile payment providers, and financial institutions. Its HIVEX platform enables interoperable cross-border QR-code mobile payments, and its CCIS platform supports decentralized identity and credential verification.
About TBCASoft, Inc.
TBCASoft is a Sunnyvale-headquartered blockchain technology company building carrier-consortium-based platforms deployable across multiple cloud environments. It connects mobile carriers, payment service providers, and financial institutions to support cross-border payments, fintech, identity, and IoT services. Its products include HIVEX, a consortium-based DLT payment network for mobile-payment interoperability and merchant acceptance sharing, and CCIS, a blockchain-based platform for identification, credential verification, and document authentication.
Skills
About the Role
You will set overall marketing strategy including brand positioning and go-to-market strategies. You will direct the execution of advertising, digital programs, trade shows and sales materials. You will collaborate with other departments to develop marketing materials, monitor market trends and competitor activity, brainstorm growth strategies, and own the marketing budget.
Requirements
- Bachelor's degree
- 7-10 years experience in marketing
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Proven ability to develop brand and marketing strategies and communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Comfortable working with numbers metrics and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
- Be hands-on in a startup environment
Responsibilities
- Set overall marketing strategy including brand positioning and go-to-market strategies
- Direct execution of advertising digital programs trade shows and sales meeting materials
- Develop marketing materials in collaboration with other departments
- Monitor market trends research consumer markets and analyze competitors to identify opportunities
- Brainstorm new and innovative growth strategies
- Own the overall marketing budget
