Head of Marketing

Skills

About the Role

Own the marketing engine across Somnia's L1 and ecosystem products, including DreamDEX and Prophecy. Report to the CEO, join the leadership team, and operate as a hands-on player-coach responsible for strategy, targets, campaigns, narrative, growth, and team leadership.

Requirements

• 8+ years in marketing, including at least 3 years in a leadership role at a crypto-native company.
• Track record taking a Web3 product from early proof to category leadership.
• Hands-on ownership of acquisition, activation, retention, monetization, paid, organic, KOL, and community channels.
• Fluency across L1s, prediction markets, DEXs, and AI-x-crypto.
• Experience building and leading globally distributed marketing teams.
• Analytical fluency and quantitative, hypothesis-driven decision-making.
• Hands-on player-coach operating style.
• Excellent written and spoken English.

Responsibilities

• Own end-to-end marketing strategy across Somnia L1 and ecosystem products.
• Sequence launches and campaigns and shape the marketing operating model.
• Set targets, operating rhythms, reviews, and post-mortems.
• Own growth numbers and run acquisition across organic, paid, KOL, referral, seasonal, and partner-led channels.
• Build analytics using on-chain and community data.
• Own brand narrative, positioning, visual identity, tone of voice, and governance.
• Lead retention, community, developer marketing, communications, PR, and global events.
• Partner cross-functionally with product, BD, finance, and legal.
• Manage agencies, KOL contracts, and external creative partners.

Benefits

• Remote work.
• Competitive compensation with token incentives.
• Competitive salary plus tokens.
• Opportunity to help build the future of Web3.