Head of Marketing
Bifrost is a liquid staking protocol that provides yield-bearing derivatives (vTokens) for staked assets. These vTokens can be used across multiple DeFi protocols for trading, borrowing, and leveraging, allowing users to earn staking rewards while maintaining liquidity. The platform supports over nine blockchains and focuses on security, cross-chain compatibility, and decentralized governance.
Projects
About Bifrost Finance
Bifrost is a decentralized, non-custodial liquid staking protocol specializing in liquid staking derivatives (LSTs) for the Polkadot ecosystem and beyond. Its core product, vTokens (e.g., vDOT, vBNC), allows users to stake assets and earn rewards while receiving a liquid token that can be used in various DeFi applications, such as liquidity farming, lending, and as collateral. Bifrost is focused on an omnichain vision, developing technologies like the SLPx pallet and the Omni LS DApp to enable seamless cross-chain minting, redemption, and swapping of its vTokens. This allows users on other chains to access Bifrost's services without complex bridging operations, aiming for a 'Chain Abstraction' user experience. The protocol also emphasizes security, with features like slash protection and a bug bounty program, and uniquely allows vDOT holders to retain their Polkadot governance rights. The native token, BNC, powers network operations and governance.
Skills
About the Role
You will plan and execute global marketing strategies to grow awareness and acquire users. You will lead brand building, craft product messaging, oversee content across channels, support events and launches, analyze campaign metrics and OKRs, and engage and grow the community through online and event activities.
Requirements
- 3+ years of work experience in a marketing or community role within Web3
- Industry experience in Crypto, Web3 or DeFi (knowledge of liquid staking preferred)
- Direct experience in community management and growth and strategic marketing planning
- In-depth knowledge of industry trends and developer needs
- Excellent organisational, project and time management skills
- Excellent presentation and copywriting skills
- Eye for design and product intuition
- Nice to haves: Fluency in English, Basic Mandarin, experience with advertisers/agencies/event organisers or publishers in digital advertising and web3
Responsibilities
- Plan and execute global marketing strategy and campaigns
- Support events, product launches and feature announcements
- Lead brand building and craft product messaging for cross-channel growth
- Oversee content creation for website, blog, social and multimedia
- Conduct industry and developer research to inform messaging and product decisions
- Collaborate with Strategy, Product and Operations teams
- Monitor and analyze marketing metrics and OKRs and optimize campaigns
- Manage and grow community engagement across events, online communities and forums
Benefits
- Remote work from any global location
- Token allocation
- Performance bonuses
- Fully adjustable working hours
- Education expense reimbursement
- Overseas conference attendance
- Deep community engagement opportunities
