GTM Engineer
Formic provides full-service, robotics-as-a-service automation for U.S. manufacturers, including deployment, operation, monitoring, and maintenance of industrial robotic systems without upfront capital investment.
About Formic
Formic Technologies, Inc. is a Bolingbrook, Illinois-based industrial automation company founded in 2020. Its Full Service Automation offering deploys and operates robotic systems for manufacturing tasks such as palletizing, case packing, machine tending, pallet wrapping, and material movement. Its current platform combines Formic Core, an on-robot physical-AI execution layer, with Cortex, a fleet-level intelligence and operations layer.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
The GTM Engineer will own Formic's marketing technology stack, design automated AI-powered workflows, execute multi-channel campaigns, and build measurement systems that improve lead generation and pipeline performance.
Requirements
- 3+ years of experience in GTM Engineering, Marketing Operations, or a similar technical role.
- Hands-on experience deploying and managing B2B marketing and sales technology stacks.
- Experience using Claude, OpenAI, or similar LLMs for GTM workflows.
- Strong analytical and experimentation skills.
- Creative ability to contribute to campaign ideation and messaging.
- Ability to manage multiple projects in a fast-moving environment.
- Comfort working hands-on with high ownership and building from scratch.
- Cross-functional experience with Sales, RevOps, and Marketing.
- Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or a similar field, or equivalent experience.
Responsibilities
- Own the technical setup, deployment, and management of the GTM technology stack.
- Design and build automated, AI-powered outreach systems and workflows.
- Partner with Marketing and Sales leadership on multi-channel campaigns.
- Implement tracking and attribution for measurable campaign performance.
- Create dashboards and reporting for pipeline metrics, campaign ROI, CAC, and conversion data.
- Identify GTM stack inefficiencies and implement improvements.
- Evaluate and integrate tools that accelerate lead generation and campaign performance.
- Collaborate with content, design, and sales on cohesive campaigns.
- Support A/B testing, analyze results, and drive iteration.
- Maintain data quality across marketing and sales platforms.
- Serve as an internal subject-matter expert on AI-driven GTM systems.
Benefits
- Formic stock option program.
- Competitive and uncapped commission structure for commission-eligible roles.
- Medical, dental, and vision insurance.
- FSA, DCFSA, life insurance, and disability coverage.
- Employee Assistance Program.
- Up to 12 weeks of paid parental leave.
- Company-sponsored 401(k).
- Home office stipend for fully remote and hybrid employees.
- Monthly cell phone and internet reimbursement.
- Flexible paid time off.