Growth Marketing Specialist (B2B)

Skills

About the Role

You'll become the operational backbone of the marketing team, spanning demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency. You'll own programs end-to-end, from building strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. You'll work across events, ABM plays, content-driven lead gen, and partner marketing. You'll use AI tools daily to multiply your output, and you'll be as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief.

Requirements

• 4+ years of experience in B2B marketing, ideally combining demand gen, events, and marketing ops
• Metrics-driven growth mindset with an experimentation habit
• Experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics
• Hands-on proficiency with HubSpot (Marketing Hub & CRM)
• Strong analytical skills including comfort with spreadsheets and dashboards
• Heavy daily use of AI tools for writing, analysis, automation, and creation
• Exceptional organizational skills managing multiple projects, deadlines, and stakeholders
• Excellent written and verbal communication in English and Spanish
• Based in Mexico City with availability for occasional travel

Responsibilities

• Manage the end-to-end logistics of B2B marketing events including trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations
• Source, negotiate, and manage external vendors and own all related contracts and payments
• Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact
• Capture and repurpose event content into downstream marketing assets
• Own and manage marketing budgets across events and campaigns including forecasting, PO tracking, invoice reconciliation, and ROI reporting
• Manage multiple vendor and agency relationships ensuring deliverables are on time, on budget, and on brand
• Maintain project management practices across all workstreams including timelines, briefs, status updates, and stakeholder alignment
• Manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot
• Ensure data hygiene across the CRM including UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy
• Build and maintain performance dashboards for leadership visibility into pipeline and revenue impact
• Analyze campaign and channel performance to deliver actionable insights and recommendations
• Use AI tools daily across the workflow for content drafting, data analysis, creative production, vendor research, reporting, and process automation
• Identify and implement automation opportunities to eliminate manual repetitive work
• Stay on top of emerging AI-powered martech tools and bring recommendations to the team
• Collaborate with content and design teams to produce campaign assets such as landing pages, emails, social content, one-pagers, and presentations
• Write clear briefs for creative and content requests ensuring alignment with campaign goals and brand standards
• Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces
• Work closely with Sales to align marketing programs with pipeline goals, territory plans, and target account lists
• Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging
• Provide regular performance updates and strategic recommendations to leadership

Benefits

• Me Time program including unlimited paid time off
• Remote-first work environment
• Employee Stock Option program
• Zero trading fees through Bitso Alpha app
• Extended Family Leave Policy with 4-month leave for birthing, non-birthing and adopting parents
• Premium health, dental and life insurance