Growth Marketing Manager Web and CRO
Cresta is an enterprise customer-experience AI platform that unifies autonomous AI agents, real-time agent assistance, and conversation intelligence for contact centers.
Funding history
About Cresta
Cresta Intelligence, Inc. operates Cresta, a human-centric AI platform for enterprise contact centers. Its products automate selected customer conversations, assist human agents in real time, and analyze conversations to improve customer experience, revenue, and operating efficiency.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own website strategy, roadmap, and execution. You will lead conversion-rate optimization and experimentation, prioritize incoming web work, manage agency delivery, oversee CMS operations, improve site quality and localization, build performance reporting, and assess tools that improve website performance.
Requirements
- Have 5 or more years of experience in web marketing, website management, or growth roles in B2B SaaS
- Have experience owning a marketing website end to end
- Have hands-on experience with enterprise web CMS platforms
- Have experience managing external web or design agencies
- Be proficient with GA4, Looker, web experimentation, and A/B testing
- Have strong project management and organizational skills
- Have strong cross-functional communication and stakeholder management skills
- Demonstrate attention to detail and quality in web experiences and brand presentation
Responsibilities
- Own website strategy and roadmap
- Lead conversion-rate optimization strategy and continuous testing
- Manage web intake, prioritization, backlog, and delivery plans
- Project manage internal stakeholders and external web partners
- Oversee Webflow CMS operations, including page builds, updates, quality assurance, publishing workflows, and governance
- Improve messaging, information architecture, template consistency, and user experience
- Lead website localization efforts
- Build website performance reporting and insights using GA4, Looker, and downstream systems
- Evaluate tools, technologies, and industry trends to improve site performance
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible PTO
- Paid parental leave
- Retirement savings plan
- Remote work setup budget
- Monthly wellness and communication stipend
- In-office meal program for onsite employees
- Commuter benefits for onsite employees
- Equity
