Growth Marketing Specialist
Bitso helps users buy, sell, and transfer digital assets through a cryptocurrency exchange platform serving Latin America.
Maintainer signals as of 9/2/2026
Funding history
About Bitso
Bitso helps Latin American users access digital assets through a cryptocurrency exchange and financial services platform. With it, users can buy and sell digital assets, earn yield on holdings, make cross-border payments, and access trading tools. Bitso serves individuals and businesses across Mexico, Brazil, Argentina, and Colombia with regulatory compliance and security features.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead B2B marketing programs from strategy through execution, including demand generation, events, account-based marketing, content-driven lead generation, and partner marketing. You will manage vendors, budgets, contracts, campaign operations, HubSpot workflows, CRM data quality, reporting, and performance analysis. You will use AI tools to automate work and support content, creative, sales, product marketing, and leadership stakeholders.
Requirements
- 4+ years of B2B marketing experience
- Event, marketing budget, vendor contract, and logistics management experience
- HubSpot Marketing Hub and CRM proficiency
- Analytical skills with spreadsheets, dashboards, and data
- Daily use of AI tools
- Organizational skills
- English and Spanish communication skills
- Based in Mexico City
- Availability for occasional travel
Responsibilities
- Manage end-to-end logistics for B2B marketing events and field programs
- Source, negotiate, and manage event vendors, contracts, and payments
- Build event engagement strategies and repurpose event content into marketing assets
- Manage marketing budgets, forecasts, purchase orders, invoices, and ROI reporting
- Manage vendor and agency relationships and project timelines
- Manage HubSpot workflows, lead scoring, email automation, attribution, segmentation, and dashboards
- Maintain CRM data hygiene, UTM tagging, lead-source tracking, duplicate management, and lifecycle accuracy
- Analyze campaign and channel performance and provide recommendations
- Use AI tools for content, analysis, creative production, research, reporting, and automation
- Create campaign assets and briefs with content and design partners
- Align marketing programs with Sales, Product Marketing, and leadership