Growth Marketing - Consumer App Channels

Skills

About the Role

Own the strategy and execution of growth campaigns that acquire users for ElevenReader through partnerships, integrated marketing, innovative activations, new distribution channels, campaign messaging, and full-funnel performance measurement.

Requirements

• 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company.
• Experience launching and scaling partnership marketing programs that drive measurable user acquisition.
• Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics.
• Excellent copywriting skills.
• Strong creative judgment and taste.
• Outstanding project management skills for coordinating multiple cross-functional launches.

Responsibilities

• Build and scale strategic consumer partnerships that drive acquisitions for ElevenReader.
• Develop integrated marketing campaigns across partnerships, paid media, email, social, OOH, PR, and product surfaces.
• Expand telecom and loyalty partnerships and launch new distribution opportunities.
• Identify and launch distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.
• Create bundled value propositions for consumers and partners.
• Manage co-marketing campaigns from creative development through launch and post-campaign analysis.
• Write campaign messaging, landing pages, emails, and push notifications.
• Partner with Design to produce creative assets.
• Measure and optimize performance across attribution, incrementality, CAC, LTV, retention, and ROAS.

Benefits

• Remote work
• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend