Growth Marketer, Nino

Skills

About the Role

You'll own how the right households find Nino and book a first conversation with the team. You'll run the website, paid search, AI search and SEO, and the CoinTracker channel, and ship the work yourself with AI coding tools. You'll set the plan, pick channels, own the number, and fill the calendars of the CPAs, Financial Planners and sales team with the right people.

Requirements

• 3+ years in growth or performance marketing, ideally at a consumer company selling a high-ticket service through a call
• Experience owning a pipeline number for a sales team
• Ability to build and launch pages and experiments yourself with AI coding tools
• Hands-on with paid search and knowledge of CAC, payback, and conversion by channel
• Experience growing AEO/SEO and directing an agency
• Ability to read numbers honestly, including small samples and long lags
• Bonus: marketing experience in a regulated category

Responsibilities

• Own the funnel from first visit to a held consultation
• Set the plan, pick the channels, and own the number
• Build and test landing pages, calculators, and comparison pages with AI coding tools
• Run paid acquisition, starting with Google Ads, and run experiments across new channels
• Make Nino the answer in AI search through content, comparison pages, reviews, and offsite authority, directing an agency
• Grow the CoinTracker channel by working with the CoinTracker team
• Improve scheduling, reminders, and qualification to convert booked calls into held consultations

Benefits

• Equity in CoinTracker
• Medical
• Dental
• Vision
• 401(k)
• Life insurance
• PTO