Growth Manager Activation and Retention
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Maintainer signals as of 8/23/2026
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About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the customer lifecycle strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation. You will build segmented journeys across multiple CRM channels, manage campaigns end to end, optimize incentive economics, and run experiments across audiences, messages, timing, channels, offers, and product experiences. You will also build dashboards, playbooks, reporting standards, and operating processes.
Requirements
- 4 to 8 years of experience in lifecycle marketing CRM growth customer engagement or campaign operations
- Hands-on experience with Braze CleverTap Salesforce Marketing Cloud Iterable or equivalent
- Understanding of segmentation lifecycle automation experimentation campaign measurement and personalisation
- Analytical fluency across funnels cohorts dashboards and campaign ROI
- SQL experience is an advantage
- Commercial judgement project management and stakeholder leadership
- Excellent English communication skills
- Experience in crypto fintech payments trading marketplaces or high-frequency consumer products preferred
- Knowledge of the UAE customer and payments landscape preferred
- Arabic capability is an advantage
Responsibilities
- Own activation and retention strategy across the customer lifecycle
- Build segmented journeys across push email in-app messaging SMS incentives and product experiences
- Develop onboarding habit-building churn-prevention and win-back programmes
- Manage the lifecycle campaign calendar end to end
- Coordinate CRM product content creative and promotional campaigns
- Manage incentive economics and campaign ROI
- Use funnel cohort and behavioural analysis to identify drop-offs
- Run hypothesis-led experiments
- Remove lifecycle friction and translate insights into roadmap recommendations
- Build playbooks dashboards reporting standards and operating processes
Benefits
- Learning and development programs
- Education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Healthcare schemes for employees and dependants
