Growth and Marketing Manager
TownSquare is a cross-chain, non-custodial lending, liquidity, and yield infrastructure protocol for RWAs and stablecoins.
Funding history
Projects
About TownSquare
TownSquare operates high-performance cross-chain lending and liquidity infrastructure, including non-custodial vaults through which independent curators can serve eligible users subject to local law. Its offerings include institution-backed yield strategies, curated vaults for trading, private credit and RWAs, cross-chain collateralized borrowing and liquidity, isolated loan positions, and yield loops. The protocol supports access to institutional strategies and yield-bearing assets across networks including BNB Chain, Base, and Monad, with KYC/AML applied where required.
Skills
About the Role
You will lead growth marketing across narrative, KOL programs, paid acquisition, community, content, and lifecycle initiatives. You will own growth targets, run KOL and product-launch campaigns, manage performance channels and attribution, create content across key channels, and coordinate co-marketing programs with ecosystem partners.
Requirements
- 4+ years of crypto growth or marketing experience
- KOL marketing
- Analytics
- Dune
- Google Analytics
- Mixpanel
- Attribution
- Cohort analysis
- English writing
- Product marketing
- Design briefing
- Engineering briefing
Responsibilities
- Own growth targets for TVL, depositors, and active wallets
- Design and run KOL campaigns
- Lead content production across social, community, blog, video, and research channels
- Run launch campaigns for vaults, integrations, and chain expansions
- Manage performance channels and attribution across web, app, and onchain funnels
- Coordinate co-marketing programs with chains, protocols, and funds
Benefits
- Performance bonus
- $TOWN allocation
- KOL budget
- Paid marketing budget
- Design budget
- Video budget
- Event budget
- Remote-first work
- Global offsites
