Global Marketing Manager
MachineFi Lab is the organization behind IoTeX, a blockchain platform for Decentralized Physical Infrastructure Networks (DePIN) and the Internet of Things (IoT). Their project, MachineFi, introduces a Web3 paradigm to financialize machine resources and intelligence, aiming to give ownership and value back to individuals rather than centralized corporations. IoTeX provides the core infrastructure, including a Layer 1 blockchain, decentralized identities (ioID), and AI modules, to enable developers to build applications that connect real-world devices and data to the blockchain.
Funding
About MachineFi Lab
MachineFi Lab develops IoTeX, an open ecosystem for physical intelligence that transforms data from physical machine networks into collective intelligence for next-generation AI. The platform's core components include the IoTeX blockchain (Registry), the ioID decentralized identity protocol, and QuickSilver, a real-time AI interaction layer, all powered by the $IOTX token. The goal is to move beyond AI models trained on static internet data by providing them with real-time, real-world data from machines and humans. This is achieved through 'Realms,' which are living knowledge bases continuously updated with domain-specific data. MachineFi Lab, through IoTeX, supports the DePIN ecosystem by providing infrastructure modules and fostering a community of developers and builders through grants and governance proposals. Their vision is a future where devices are owned by and serve the people, allowing individuals to monetize their machines and digital assets on a global scale.
Skills
About the Role
You will lead the marketing function end-to-end, from research and strategy to creative development, execution, and continuous improvement. You will manage and grow the marketing team, set and track performance metrics, optimize campaigns using real-time analytics, and promote marketing initiatives across the company. You will act as a bridge to developer communities, understand developer needs, develop education and documentation, scope and evaluate developer grants, and advocate for developers in foundation activities.
Requirements
- 5+ years of experience in marketing, communication, web3.
- Bachelor's degree
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities
- Ability to be a team player
Responsibilities
- Lead the marketing team from initial research through strategy and execution
- Develop and deliver creative marketing campaigns
- Drive continuous improvement through data and analytics
- Define and monitor performance metrics for every activity and campaign
- Optimize campaigns using real-time learnings and analytics
- Manage marketing budgets and ensure effective spend
- Grow the marketing team and its delivery capabilities
- Promote marketing’s agenda across the wider company
- Act as the connection between the foundation and developer communities
- Seek to deeply understand the developer experience and needs
- Advocate for and represent the developer community in foundation activities
- Develop education and documentation to support developer success
- Help scope and evaluate developer grants and support grantees