Global Event Marketing Manager Operations and Enablement
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You centralize and optimize global event operations by implementing lifecycle procedures, managing event technology integrations, standardizing lead capture, coordinating enablement and vendor relationships, maintaining event measurement dashboards, calculating ROI, and training event marketing managers on tools and processes.
Requirements
- 5+ years of B2B event marketing experience
- 2–3 years of event operations, marketing operations, or enablement experience
- Administrative expertise with event management platforms
- Cvent experience
- Jifflenow experience
- iCapture experience
- Process optimization skills
- Analytical skills
- KPI and ROI modeling skills
- Marketo knowledge
- Salesforce knowledge
- Fluency in spoken and written English
Responsibilities
- Design and implement event lifecycle procedures
- Manage and optimize the event technology stack
- Integrate event tools with Marketo and Salesforce
- Lead adoption of on-site lead capture tools
- Support event community onboarding and knowledge sharing
- Coordinate event hardware supply processes
- Manage global operational vendor relationships
- Maintain the global event measurement framework and dashboard
- Track event KPIs and calculate ROI
- Train event marketing managers on tools and processes