Events Marketing Lead

Skills

About the Role

You will own the end-to-end marketing strategy for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging. You will create clear strategy briefs for project management and content teams, refine campaigns using performance data, and maintain audience profiles. You will research competitors and event activation trends, work closely on segmentation and ticketing strategy, and coordinate campaign execution across marketing, content, social, and sponsorship.

Requirements

• 5–7+ years of event marketing or closely adjacent experience
• Experience owning strategy for large-scale live events
• Ability to clearly distinguish and communicate strategy from execution plans
• Fluency in performance data and real-time strategic decision-making
• Experience conducting competitive and audience research
• Understanding of how in-person event experiences and digital marketing work together
• Experience with HubSpot or a similar CRM
• Experience with Notion or a similar workflow management platform
• Ability to use AI in day-to-day work
• Interest in Bitcoin
• Comfort working in a fully remote environment

Responsibilities

• Develop end-to-end marketing strategies for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging
• Create clear, delegable strategy briefs for project management and content teams
• Refine marketing strategies using live performance data
• Develop and maintain audience profiles across events
• Conduct competitive research across Bitcoin events and adjacent industries
• Track in-person activation trends and event marketing practices
• Maintain an organized view of the event marketing landscape
• Partner with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
• Coordinate campaign execution with Growth Marketing, Content, and Social
• Align with sponsorship on event positioning and sponsor value story

Benefits

• Unlimited vacation
• Company MacBook
• Health, dental, and vision coverage
• Remote-first schedule flexibility
• 100% paid life insurance and disability insurance