Events Marketing Lead
BTC Inc publishes Bitcoin Magazine and hosts global Bitcoin conferences to accelerate hyperbitcoinization.
Projects
About BTC Inc
BTC Inc is a media and events company focused on accelerating Bitcoin adoption. It produces Bitcoin Magazine, organizes The Bitcoin Conference and regional gatherings, and offers education such as Bitcoin for Corporations. Through news, research and large-scale events, BTC Inc advocates making Bitcoin the world’s default value system.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, channel mix, messaging, audience research, competitive intelligence, and cross-functional campaign alignment.
Requirements
- 5–7+ years of event marketing or closely adjacent experience
- Experience owning strategy for large-scale live events
- Ability to distinguish and communicate strategy from execution plans
- Fluency in performance data and real-time strategic decision-making
- Experience conducting competitive and audience research
- Understanding of in-person event experiences and digital marketing
- Proactive communication skills
- Experience with HubSpot or a similar CRM
- Experience with Notion or a similar workflow management platform
- Ability to use AI in day-to-day work
- Interest in Bitcoin
- Comfort working in a fully remote environment
Responsibilities
- Develop end-to-end marketing strategies for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging
- Create clear, delegable strategy briefs for project management and content teams
- Refine marketing strategies using live performance data
- Develop and maintain audience profiles across events
- Conduct competitive research across Bitcoin events and adjacent industries
- Track in-person activation trends and event marketing practices
- Maintain an organized view of the event marketing landscape
- Partner with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
- Coordinate campaign execution with Growth Marketing, Content, and Social
- Align with sponsorship on event positioning and sponsor value story
Benefits
- Unlimited vacation
- Company MacBook
- Health, dental, and vision coverage
- Remote-first schedule flexibility
- 100% paid life insurance and disability insurance
- Opportunity to work with a fast-paced team and connect with Bitcoin industry leaders
Hiring Process
Screening, assessments and interviews, panel discussions, and offer. The process averages around 45 days.
