Director of User Experience and Design
Bitvavo is a leading European cryptocurrency exchange where users can buy, sell, and store over 350 digital assets. The platform is designed for beginners, experienced traders, and institutional clients, offering low fees, high security, and a user-friendly mobile app. It is authorized as a crypto-asset service provider by the Dutch Authority for the Financial Markets (AFM).
About Bitvavo B.V.
Bitvavo is a European leader in digital assets and cryptocurrencies, offering a platform to buy, sell, and store over 350 digital assets. Serving over 1.5 million active users with a monthly trading volume of €10 billion, the platform caters to beginners, experienced traders, and institutional investors. Key features include low, transparent trading fees (0.00% to 0.25%), various payment methods including SEPA transfers, and staking services for earning passive returns. Security is a top priority, highlighted by a Bitvavo Account Guarantee that may reimburse users up to €100,000 for losses from unauthorized account access. Bitvavo B.V. is a limited liability company registered in Amsterdam, The Netherlands, and is authorized as a crypto-asset service provider under MiCA by the Dutch Authority for the Financial Markets (AFM).
Skills
About the Role
You will define and execute the UX and design strategy, lead and scale a multi-disciplinary design organization, and build robust UX processes that align design with product and business goals. You will champion research-driven and data-informed decisions, evolve design principles, oversee a comprehensive design system, and promote continuous improvement and design quality across products.
Requirements
- Proven experience leading and scaling UX teams of 25 or more in a fast-paced digital B2C environment
- At least 12 years of UX design experience with a minimum of 7 years in leadership roles
- Background in fintech or crypto with bonus points for trading or investing product experience
- Strong systems thinking and a strategic mindset connecting design with product and business outcomes
- Deep empathy for users and a strong track record of leveraging UX research to drive product decisions
- High standards for design quality and a passion for creating intuitive and elegant user experiences
- Strong communication skills and the ability to influence across all levels while advocating for the UX voice
Responsibilities
- Define and execute the UX and design strategy
- Lead and scale a high-performing department of designers researchers and UX writers through a manager-of-managers structure
- Build robust UX processes and structures that foster collaboration with cross-functional teams and align with business goals
- Advocate for the customer at every stage of the product lifecycle through research-driven and data-informed design decisions
- Champion and evolve design principles to ensure a clean professional and engaging experience across platforms
- Oversee the development and adoption of a comprehensive design system
- Inspire a culture of design excellence continuous improvement and customer-centric innovation within the UX discipline