Director of Product, Growth
Basis Set Ventures (Basis Set) is an AI-native venture capital fund founded in 2017 that invests in early-stage AI companies, positioning itself as the first capital for founders. The firm backs startups across automated workflows, autonomy, intelligent collaboration, and scalable infrastructure, serving early-stage AI founders and startups as its typical clients.
About Basis Set Ventures
Basis Set Ventures is an AI-native venture fund founded in 2017, built on the science of minds and machines, that recently announced its $250M Fund IV. The firm positions itself as the first institutional capital for founders and provides hands-on, 24/7 'founder concierge' support, acting as its portfolio companies' first customer, sales rep, bug reporter, and recruiter. It invests in AI-first startups spanning categories such as automated workflows, autonomy, intelligent collaboration, and scalable infrastructure, with portfolio companies including Quince, Cusp, Path Robotics, OpenArt, Entire, Tigris Data, Mem0, Vizcom, Simular, and Sakana. Basis Set also publishes original research and perspectives on topics like trucking operations, global customs, maritime transport, real estate, agriculture, and AI agent infrastructure, and runs a Basis Set AI Fellows program for individuals to work on hard problems within the firm and its portfolio companies. Its typical clients are early-stage, AI-native startup founders across a range of industries including consumer, infrastructure, robotics, and enterprise software.
Skills
About the Role
You will take ownership of Quince's Marketing Technology product vision, strategy, and roadmap, working closely with the CGO and data team. You will become the subject matter expert in marketing data and tools, optimizing existing platforms. You will collaborate with digital marketing, data science, and engineering to shape strategy for marketing attribution, optimization, and identity resolution technology. You will build autonomous systems that monitor and deliver advertisement spend across channels, and a platform that seamlessly integrates multiple channels alongside the retention team. You will work with business and technology teams to enable a personalization engine and audience segmentation for targeting, while vetting third parties that could help achieve these goals, and continuously testing new products with a growth mindset.
Requirements
- Overall 10+ years of experience with at least 7 years in product management role for growth initiatives
- Proven ability to influence cross-functional teams without formal authority
- Demonstrated success in defining and launching excellent products
- Excellent written and verbal communication skills
- Technical background
- Passion to answer Product/Engineering questions with data
- Capable of tackling very loosely defined problems
- Experience with marketing automation, attribution, analytics, experimentation, and personalization tools
- Ability to build AI tools to achieve the goals and foster AI adoption across the organization
Responsibilities
- Define the product vision, strategy, and roadmap for Quince's Marketing Technology, working closely with the CGO and the data team
- Be the subject matter expert in marketing data, and the tools used; understand existing platforms and how to optimize them
- Collaborate with digital marketing, data science, and engineering to develop the strategy for marketing attribution, optimization, and identity resolution tech
- Build autonomous systems to monitor and deliver advertisement spend across different channels
- Build the platform to seamlessly integrate multiple channels working directly with the retention team
- Work with business and technology teams to enable development of personalization engine and audience segmentation for targeting and personalization
- Consider and vet possible third parties that may help in Quince's endeavor
- Continuously test new products with a growth mentality