Director of Lifecycle Marketing
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Investors
Projects
About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
About the Role
You will define and lead lifecycle marketing strategy for the US market across acquisition, activation, retention, and reactivation. You will build AI-powered and agentic workflows, turn user-behavior insights into programs, and guide segmentation, testing, content, and analysis. You will partner with Product, PMM, Data, BI, Design, Legal, and regional stakeholders to influence roadmaps and go-to-market planning. You will set quality standards, direct cross-functional execution, and adapt programs quickly as market conditions and priorities change.
Requirements
- Demonstrated leadership of lifecycle programs grounded in a clear strategic thesis.
- AI fluency, including agentic tools, autonomous workflows, and AI-powered systems or processes.
- Ability to analyze user engagement data, form hypotheses, and use segments and personas.
- Ability to evaluate and develop lifecycle programs, campaign briefs, copy, and targeting strategies.
- Experience leading through strategic change and shifting priorities.
- Experience working across multiple markets and adapting global frameworks for local relevance.
- Strong communication skills.
- 15+ years in lifecycle, CRM, or growth marketing in a high-growth, fast-paced environment.
- Track record of lifecycle strategies that measurably improved activation, retention, or lifetime value.
- Experience with marketing automation tool rollouts.
- Experience in crypto, fintech, or financial services.
- Familiarity with CeFi and DeFi.
Responsibilities
- Define the US lifecycle marketing strategy across acquisition, activation, retention, and reactivation.
- Identify high-leverage lifecycle moments and build programs that compound over time.
- Embed AI into lifecycle ideation, content development, segmentation, testing, and analysis.
- Build and train agentic AI workflows that execute lifecycle programs at scale.
- Translate user-behavior data into engagement, conversion, and churn programs.
- Develop understanding of user segments, motivations, and engagement signals.
- Partner with Product, PMM, Data, BI, Design, Legal, and regional teams.
- Influence product roadmaps and go-to-market planning.
- Set quality standards and direct AI agents and cross-functional partners.
Benefits
- Learning and development programs
- Education subsidy
- Team-building programs and company events
- Wellness allowance
- Meal allowance
- Comprehensive healthcare for employees and dependants
- Performance bonus
- Long-term incentives
- Medical and financial benefits
