Director, Acquisition Strategy - Norton

Skills

About the Role

You will own the end-to-end Brand (or Portfolio) customer acquisition strategy, bringing brand-level, full-funnel thinking to how demand is created, captured, and converted across channels (owned, earned, paid) and geographies. You will drive growth by identifying high-intent opportunities, closing acquisition gaps, and unlocking bookings through smart use of audience, pricing, promotions, messaging and cross-channel flows, while balancing global scale with local market needs. With strong analytical rigor and a test-and-learn mindset, you connect competitive insight, category demand, and funnel performance to clear decisions that improve conversion, lifetime value, and long-term brand growth.

Requirements

• 10-15 years experience leading customer acquisition or growth strategy across owned, earned and paid channels
• Experience in a subscription online and mobile business preferable
• Track record of driving efficient growth through audience strategy, funnel optimization, and investment prioritization tied to CAC, volume, and revenue targets
• Track record of using AI to advance work
• Experience overseeing significant acquisition budgets with disciplined, data-driven optimization
• Advanced analytical rigor and ability to translate performance data into actionable insights
• Experience with MMM models and attribution tools like RockerBox or Marketo
• Demonstrated success scaling high-intent acquisition opportunities across journeys, channels, and geographies
• Global or multi-geo experience developing localized acquisition strategies
• Deep understanding of campaigns, messaging, offers, pricing, and promotional levers
• Experience designing, evaluating, and scaling acquisition experiments across channels, formats, and regions

Responsibilities

• Own the end-to-end customer acquisition strategy grounded in brand-level full-funnel thinking
• Lead annual and quarterly acquisition planning, defining objectives, cross-channel roles, investment mix, success metrics, and testing roadmaps
• Partner with Media & Performance teams to set goals, monitor performance, and guide optimizations
• Establish and evolve cross-channel flows and metrics
• Drive strategic decisions on audience segmentation, channel mix, geo mix, and portfolio priorities
• Identify and address gap-fill acquisition opportunities
• Design, prioritize, and evaluate acquisition tests across channels, formats, journeys, and geographies
• Partner with Brand, Campaigns, and Product Marketing teams to align acquisition strategy with product focus, messaging, pricing, and promotions
• Identify and scale high-intent acquisition opportunities across the customer journey
• Analyze competitors and impact within channels and acquisition journeys
• Develop geo-specific acquisition strategies reflecting market maturity and competitive intensity
• Drive and prioritize key initiatives to unlock bookings and units with the media & performance team
• Partner with CRO, Analytics, and CSM teams to connect acquisition strategy to funnel performance and retention
• Deliver regular brand acquisition performance updates and forward-looking insights
• Bring AI tools and usage to the work to drive growth and efficiency
• Manage a small team of global and regional acquisition professionals

Benefits

• 401(k) match
• Health insurance options
• Disability coverage
• Life insurance
• Unlimited paid time off